I recommend that you go with the Niche Store Strategy for quicker gains in the market.
It is the best strategy for new payers in the market, and definitely the best small and successful E-commerce stores.
Niche (or specific market) refers to products, services, or interests that appeal to a small, specialized section of people.
The Idea Behind A Niche Store
You have less competition, (since you’re targeting a smaller, specific market, chances are that there is less or zero competition)
You will rank higher quickly on search engines, meaning people will come across your goods in small space of time.
You will get loyal customers overtime, if the customers get attached to your products or services and feel that their expectations are met with what’s on offer, a return for more is quite obvious.
Here is a list of lessons on how to start a Niche Store
How to Start a Successful Online Store (Hint: Nail Your Niche)
General Store vs Niche Store(Should You Build a Niche or General Store?)
What should you sell online (What Should You Sell Online?)
Good examples of niche stores you could take a look at:
Luxy Hair
Cuppow
E-commerce Services
If you are not willing to go through the trouble of creating a store on your own, you might sell on an existing e-commerce service that allows you to post your products or services without you having to create anything.
Good examples for you to do that will be:
Flexi Africa (local platform, knows your market very well, you can become a vendor on the website)(Become a vendor here)
Aliexpress (Become a seller)
Amazon (Become a seller)
Local ‘bid’ sites
Another way to get buyers quickly if you have physical products is using local bid sites
A good example for that is Econet’s Bid Buddie, the down side before I get into details about the platform is that you have to pay a service fee, though it’s just a tiny fee, just that free things on the internet are usually the best. Not that I really pay for anything.
Bid Buddie is one of Econet’s e-commerce platform, which is an online auction. On Bid Buddie you can sell almost any kinds of goods, from thing that you no longer need, or things you already have for sale.
Buyers are the ‘bidders’, these are customers who compete to put place the highest price for the products that are for sale.
You can get started with with selling on the platform through downloading and installing the Bid Buddie application on this link.
Don’t Have Anything To Sell On An E-commerce Store?
Here’s a strategy named drop-shipping meant for entrepreneurs who do not yet have products or services of their own to sell. It’s Called Drop-shipping.
What is drop-shipping?
Drop-shipping is a selling method where an online-store doesn’t keep, or at times have the products that are for sale in their stock (stock – where shops keep products). The store lists the products for sale, giving as much details as possible, pictures, weight, whatever necessary detail.
Figure : Snippet Extracted From Movie Scarface
When the store sells the product, it purchases the item from the original product seller and has it sent
directly to a customer.
The store has a mark-up set on the original price from which profits will be realized, for example, the customer pays, ZW$49.99cents to the store, then the store gets the product for ZW$39.99 from the original seller and leaving out ZW$10.00 as their profit.
On the internet, on an online store, the store never sees or handles the product.
In Steps Here’s How Drop-shipping Works
Customer buys product from your store
You forward order details to the supplier and make payment
(You look for supplier on huge e-commerce stores like Amazon, Alibaba, Buy China, E-Bay,
and More according to your what you’re serving)
The original seller sends the goods to the customer directly
Figure : Illustration By Oberlo
Steps On How to start a drop-shipping store learn here
Decide your product
Create an e-commerce store
Add Product Inventory (Photos of the product, and full information of the product)
Start Marketing
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